Loyalize launches first social TV app with Yahoo!7 in Australia
LostRemote, Dec 8, 2011
Digital Hollywood on TV in the Social World
CableFAX, Oct 21, 2011
How one TV network is using social to engage with programming
BizReport, Sept 14, 2011
Loyalize announces TV partnership with Spike TV
LostRemote, Sept 12, 2011
Vampires vs. Zombies, the ultimate battle of the undead on Spike TV
Examiner, Sept 8, 2011
Spike TV App Will Let Fans Vote During Live 'Deadliest Warrior' Finale
Multichannel News, Sept 8, 2011
Is Loyalize.com About to Become the Facebook of TV?
Benzinga, Jun 8, 2011
TV Content Moving Online. All of It.
Marketing Vox, Jun 8, 2011
Second Screen Apps Explode
AdWeek, Jun 7, 2011
Social TV Platform Loyalize Acquires Game Studio Savage Entertainment
TechCrunch, May 17, 2011
Loyalize Acquires Transformers Dev Savage Entertainment
Gamasutra, May 17, 2011
How companies and brands can use mobile to bridge the distance between our couch and our televisions
Untether.tv, May 12, 2011
Andrew Walmsley on Digital: TV's new companion
Brand Republic, May 11, 2011
社交电视：做淘金者，还是为淘金者提供铁锨？(Social TV: Dig for Gold, or Sell Tools to the Gold Diggers?)
Laoyaoba, May 5, 2011
4 Hot Online Ad Companies to Put on Your Watch List
Forbes, April 18, 2011
Loyalize Tries White Label Approach to Check-In
Ad Week, April 18, 2011
Loyalize takes social TV apps beyond the check-in
Social Wizz, April 15, 2011
Loyalize rolls out white-label social TV apps
LostRemote, April 15, 2011
Loyalize takes social TV apps beyond the check-in
VentureBeat, April 13, 2011
Loyalize, Moto Team on Social TV
Light Reading Cable, April 13, 2011
9 companies choose adtech San Francisco 2011 for their new launch
Examiner.com, April 12, 2011
Come on Down! Loyalize Launches Audience Participation Tools
All Things Digital, April 12, 2011
Motorola Mobility intros SocialTV service
cnet, April 8, 2011
Motorola Mobility Taps Apps For 'SocialTV'
Multichannel News, April 8, 2011
Motorola Mobility debuts SocialTV Companion Service
ipTVnews, April 7, 2011
Yahoo!7 and Loyalize Partner to Create Social Television App ‘Fango’ For Australian TV Audiences
Download our Dec 8, 2011 Press Release here
Loyalize to Debut Real-Time Fan Participation During Live Season Finale of “Deadliest Warrior” on Spike TV
Download our Sept 12, 2011 Press Release here
Loyalize Powers Live Season Finale of “Deadliest Warrior” on Spike TV
See the Spike Press Release Sept 08, 2011 here
Loyalize Acquires Savage Entertainment: Acquisition of Gaming Company Extends Leadership in Real-Time Audience Participation Capabilities
Download our May 17, 2011 press release here.
Loyalize Drives Audience Participation During Any Broadcast or Live Event: Sports, TV, Concerts, Politics… Reach Consumers on Every Device for Any Event
Download our Apr 12, 2011 press release here.
Q. What do you do?
A. Loyalize is an audience participation company. With the Loyalize platform, brands can interact with their audience as they watch any broadcast or live event. It works because brands are reaching and playing with their audience on screens they already have (tablets, phones) during the events they are already watching -- and talking and tweeting about - - as they happen. Participants win real rewards, not just virtual badges and coins. What's more, brands can view the analytics in real time: what audiences like, hate, or find unbelievable. Who’s hot, what’s cool, even what line was funny. It's all there, and it's easy to use and customize.
Q. Why is this better than all of the social applications out there?
A. Three reasons:
1. You can use Loyalize for ANY event -- concerts, TV, web casts, sports events, even political debates – from any screen or companion device.
2. Loyalize's platform lets large numbers of consumers interact, talk and play in real time. No delay. You check in to the event and join the fun, and the richness of the shared experience.
3. Finally, Loyalize lets consumers win real rewards, not just virtual coins and tokens. From a brand's perspective, this means you can push out a promotion -- say a new phone or other product -- and the incentive is greater, even as you get real-time feedback on the promotion.
Q. How do I use it? What’s involved for my development team?
A. Loyalize makes it easy to deliver branded experiences and value to your audience. Our pre-built templates are a great way to get started, and our Professional Services team can brand and launch the perfect experience for you without an development effort on your side. Alternatively, our powerful API will allow you to add real-time experiences and Loyalty/Gamification to any of your existing products, web, mobile, or tablet. The bottom line is that Loyalize was designed and built for quick, cost-effective, and flexible branding and deployment. Talk to us and we'll tell you more.
Q. Is this just another social TV app?
A. Social TV? We're way more than that. Social TV is just one way to use Loyalize -- but the platform can work for any event, broadcast campaign, or integrated marketing campaign. For example, with Loyalize, folks at a basketball game could vote on their cell phone, "Will he make the shot?" seconds after the initial foul is called. Or someone scrolling through a hockey article could get pleasantly sidetracked to play a trivia game that pops up on the screen. And during a debate, audience members or TV viewers can rate how a candidate comes across at any point in the event.
Q. Who should use Loyalize?
A. Loyalize is for companies who want to get in on the social media scene without spending months in customized development. It is for brands that know it takes more than adding a few games to do it well. It's for advertisers and content providers that don't just want to monitor what is said, but be a part of the conversation. It is for partners who want to work with a company that is dedicated to being the vanguard of realizing audience participation on connected devices.
Q. What devices does it work with?
A. Loyalize’s platform and associated apps are designed to work on any “third screen” – specifically, all Android and iOS devices, tablets and phones including the Motorola XOOM. Loyalize uses HTML5 to ensure cross-device compatibility and the latest CSS3 and other standards to give performance that makes them look like native apps.
Download full size screenshots below
James L. McQuivey, Ph.D., Forrester, Jmcquivey@forrester.com (TV/ media technology)
Michael Inouye, ABI Research (Digital home/ digital media)– please reach via Christine Gallen (firstname.lastname@example.org)
Jose Alvear, Multimedia Research Group, MRG, email@example.com (social TV)
Le@p! Public Relations
emily (at) leappr.com